If you're just starting out or have been in the industry for a while, this is a question that often comes up. We'll also discuss why healthy competition is good for the industry and provide some guidance on what to consider when selecting a brand.

Around 20 years ago, when I entered the industry, there were only a few film brands available for window tinting and paint protection. But today, we are fortunate to have an abundance of great options! This is because competition has encouraged companies to be more innovative and create better products. So, if you're searching for a film brand to use, you're in a fantastic position with a wide range of choices available.

When choosing a film brand, it's important to do your homework. Here are some key aspects to look into:

1. Brand Reputation: Research what the brand represents and what people are saying about it. Are they known for their high-quality products? Do they have a solid track record? These are important factors to consider.

2. Social Media Presence: Take a look at the brand's social media accounts on platforms like Instagram, Facebook, YouTube, and TikTok. Are they actively engaging with their audience? Take a peek at the comment section to see how the brand interacts with its customers and how well they provide support. This will give you insights into their overall approach.

3. Consumer Awareness: Is the brand popular among consumers? Opting for a well-known brand can help you attract more customers.

4. Product Lineup: Look the brand's product offerings. A good brand should offer a variety of film types. It's also a great idea to request samples and try out the product for yourself. While it's helpful to consider feedback from other installers, experiencing the film firsthand will allow you to make your own judgment.

Choosing the right film brand is an important decision. Remember to conduct thorough research and consider factors such as brand reputation, social media presence, consumer awareness, and product lineup. With the wide range of excellent options available, you're sure to find the perfect film brand that suits your needs. Feel free to share your preferred film brand and what makes it special to you in the comments below!